Last updated 2026-05-09
FairChoice Mortgage Co. collects information that people choose to provide through forms, calls, email, and consultation requests. This may include contact details, mortgage goals, referral source, landing page, and follow-up notes needed to respond to an inquiry.
Website analytics and lead attribution are used to understand which pages and campaigns help people reach FairChoice. The SEO agent stores operational data such as landing page, referrer, campaign, and event type. IP addresses are hashed for reporting and are not displayed in the admin dashboard.
Information is used to respond to requests, improve the website, measure marketing performance, and maintain records needed for business operations. FairChoice does not sell visitor information.
To request access, correction, or deletion of information, contact hello@fairchoice.ca.
This policy is general website information and should be reviewed by counsel for formal legal compliance.